Post by jferdousy427 on Feb 19, 2024 21:25:50 GMT -7
Clear vs. Clever: How Do You Choose a Hero Image? The hero shot is the first visual that visitors see when they land. It should be attention-grabbing, but also clearly show the benefits of your offer. This is by far the most important visual on your landing page, so spend extra time to make sure it’s hitting the right marks. Above all else, you want your hero shot to be clear. Visitors should be able to see your hero image and understand what your landing page is all about.
Don’t worry about getting too cute or clever with it—you might risk Brazil Phone Number confusing visitors with something wildly unexpected. (Although this fantastic example from SnackNation shows how you can sometimes achieve both.) “ Clarity above everything. 50% of websites, ads, etc ... are simply not clear. Such a basic mistake. But one so many people make. The smart stuff only works if *what you're selling* and *why I should care* are easy to understand.
Harry Dry Founder, Marketingexamples.com The Three Types of Hero Shots Photographs The defacto standard for most landing pages, photographs of real people and objects help make the design of your page more tangible and trustworthy. You can shoot your own photography in-house, or use Unbounce to access more than 1,000,000 free professional-grade images. Illustrations Use custom illustrations to represent a more playful brand personality or abstract ideas. This has recently become a more popular design trend, but you’ll want to consider the additional time and resources they require to create.
Don’t worry about getting too cute or clever with it—you might risk Brazil Phone Number confusing visitors with something wildly unexpected. (Although this fantastic example from SnackNation shows how you can sometimes achieve both.) “ Clarity above everything. 50% of websites, ads, etc ... are simply not clear. Such a basic mistake. But one so many people make. The smart stuff only works if *what you're selling* and *why I should care* are easy to understand.
Harry Dry Founder, Marketingexamples.com The Three Types of Hero Shots Photographs The defacto standard for most landing pages, photographs of real people and objects help make the design of your page more tangible and trustworthy. You can shoot your own photography in-house, or use Unbounce to access more than 1,000,000 free professional-grade images. Illustrations Use custom illustrations to represent a more playful brand personality or abstract ideas. This has recently become a more popular design trend, but you’ll want to consider the additional time and resources they require to create.