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Specify a logo, brand font, brand book, corporate colors or preferences. Technical specifications for an online store, data that the developer needs Read also : Why an online store needs a blog and how to properly maintain a content section What sites do you like? Give 3-6 examples of sites you like and describe why. Do you have ideas that you would like to see in the future design of the site and that you absolutely do not like? Describe all your ideas for an online store and indicate what you absolutely do not like about e-commerce sites. Marketing information For the development of an online store, it is also important to share marketing data and answer the following questions: What can you say about the demographic profile of your target audience?
Describe your target audience in as much detail as possible, including: Become Age Education Income Occupation Visited sites Ideally, make several portraits of the CA. You can read about how to do this in our article:Productive Marketing: How to Identify Dominican Republic WhatsApp Number the Target Audience for Your Niche? Do you have loyalty programs for repeat customers? Describe the available loyalty programs and bonus system. Which products are priority for business? Describe which product is the main "engine" of sales and other priority products. Specify the average number of products in the receipt and the price positioning of the product. What is the purchase process? Describe the step-by-step process of selling your product to the client from the first stage of "Emergence of a need".
Tell how long the user can make a decision before buying and how often repeat orders are made. Which properties of your product can disappoint, and which can captivate? Who are your competitors? In order for your online store to stand out against their background, specify 3-4 sites of your competitors. So the developer will be able to emphasize the advantages and disadvantages of competing resources. Conclusions Site development always begins with TK. The correct TOR includes tasks, expectations from the future site, fixed and agreed deadlines for the implementation of each item. It is important to fill out the TOR in as much detail as possible to avoid misunderstandings between the marketer and the developer. The technical task is necessary for the developer to present you with a site that would meet your expectations, fulfill business tasks and correspond to planned marketing activities.
Describe your target audience in as much detail as possible, including: Become Age Education Income Occupation Visited sites Ideally, make several portraits of the CA. You can read about how to do this in our article:Productive Marketing: How to Identify Dominican Republic WhatsApp Number the Target Audience for Your Niche? Do you have loyalty programs for repeat customers? Describe the available loyalty programs and bonus system. Which products are priority for business? Describe which product is the main "engine" of sales and other priority products. Specify the average number of products in the receipt and the price positioning of the product. What is the purchase process? Describe the step-by-step process of selling your product to the client from the first stage of "Emergence of a need".
Tell how long the user can make a decision before buying and how often repeat orders are made. Which properties of your product can disappoint, and which can captivate? Who are your competitors? In order for your online store to stand out against their background, specify 3-4 sites of your competitors. So the developer will be able to emphasize the advantages and disadvantages of competing resources. Conclusions Site development always begins with TK. The correct TOR includes tasks, expectations from the future site, fixed and agreed deadlines for the implementation of each item. It is important to fill out the TOR in as much detail as possible to avoid misunderstandings between the marketer and the developer. The technical task is necessary for the developer to present you with a site that would meet your expectations, fulfill business tasks and correspond to planned marketing activities.